Here’s a common question we hear often: “Does writing a blog still matter for a company? We post on Facebook instead.” Even in this age of social media dominance, this is a question worth addressing.
We’ve updated our explanations because we firmly believe that a company blog remains a powerful tool for strengthening your organization and brand. Years ago, we explained why blogging for an insurance agency—or any business—still matters.
Today, as social media continues to pervade nearly every aspect of our lives, those reasons hold.
Agency blog publishing is an excellent marketing tool. It not only bolsters your business but also builds your brand identity. Social media platforms like Twitter or LinkedIn are great, and we’re big advocates of using them. Posting on social media earns you visibility and engagement.
However, when you rely solely on social media, you’re operating in someone else’s sandbox. You’re subject to their rules and algorithms, which can change over time. In contrast, your blog is your proprietary space—your content that you control entirely.
It should serve as the cornerstone of your digital marketing strategy, with social media acting as a supportive element.
Here are the key reasons why blogging remains a critical tool for businesses:
Firstly:
It is an element of your website, so every post you create is a Bing cookie road time for your site. Make articles that are 2-3, and you are demonstrably developing your site content by 100 to 150 pages per year week.
That’s 100 or 150 aspects of appropriate, expert, quite satisfied with insurance keyword phrases users ultimately become causing your website. See: Could Blogging Strengthen Your E-commerce SEO?
Secondly:
Your internet site content can be the foundation content that you could and might deploy to your media reports becoming personal. You might also set your website up with widgets, making it simple to share posts on Facebook, Twitter, and LinkedIn.
You may use post excerpts in electronic mails or revisions, with links that will deliver gents and ladies returning to your internet site. You can re-link and re-purpose the given information you have developed for many years!
Finally
You are able to focus on your agency’s expertise and understanding. We start thinking about writing a blog at the right time; this is undoubtedly modern-day. It’s a platform to display your knowledge and also to put your agency’s face; this is undoubtedly a general “brand” that is ahead of the general public.
Sales attempts are usually made to make the telephone band and forms that can easily be obtained.
PR initiatives are for lasting brand building; it’s a control that may get your company staff thinking artistically about how to tell your agency’s story in fresh and different ways, especially to younger visitors. The more you blog, the more you spot subjects and strategies for quick tips to try this.
Here are tips being few can post insurance agency blogging to enable you to get started:
- Your agency’s Q&A. What questions are appropriate responses for consumers repeatedly? Then, make a post about those dilemmas so that when they are next asked, you can quickly answer them but follow through by delivering a copy of the post.
- Myths and misconceptions. Think of all the mistaken notions you’ve heard about coverage. Tackle those in blog sites, as well as “5 crazy explanations both women and men don’t get renter’s insurance” or “The need-to-know basics about safeguarding your valuable collections.”
- What’s occurring in your town? How far better to demonstrate the difference? This is really regional, an agent that is near to customers rather than considering neighborhood occasions. Show you’re active in the grouped community by marketing community services and events. “8 fantastic things we purchased this couple of days at Shrewsbury’s Farmer’s marketplace.” “Best places for hayrides in Connecticut.” “Why you really need to offer the Lowell Arts Center fundraiser.”
- Be a beneficial citizen. Show what you worry about by sporadically writing a blog about crucial initiatives in your neighborhood. Share information on local voting times and areas, a general project that is general public, local social services and community,y and local arts.
- Have a little small business that you would unquestionably love to insure? Visit the company that makes a blog post regarding your experience, which you can then upload to Twitter. Drop them an email to make them aware of the plug you provided: “We had a meal. It is Pete’s, and that was certainly amazing: Grill Springfield yesterday. “Joe’s Hardware helps solve your trickiest residence repair riddles.” Also, you have made somebody and deepened community ties.
- What’s in the development? Sometimes, a well-liked development that is quirky features actually an insurance coverage perspective that may add another interesting measurement in the event that you don’t have the company. Try to look for appealing insurance coverage placed on preferred or viral development stories.
- Introduce members of your team. A private note about the staff humanizes and adds personality to your organization. Tell only a little about each one, their knowledge, and what they like about doing their jobs.
- Share the insider’s point of view. After A, whether this is undoubtedly a substantial regional issue, speak about a number of the typical claims and difficulties you handled and precisely what consumers could do to avoid such statements. “Three things we learned all about basement flooding after tropical storm Henry.” “Post-hurricane restoration recommendations through the benefits.”
- Feature your client reviews, which may be suitable. Get authorization, of course. If your clients are singing your praises, your blog is undoubtedly a great spot. Amplify their sound, thank all of them, and talk about why service matters.
- Focus on fun. Remember the adage about work with no play.? We understand the specific, secret cause for the net is always to share pictures of funny or pretty dogs and cats. Think of sporadically articles that reveal staff animals. Or staff dishes.