Digitization and the increasing importance of e-commerce make it necessary for companies to design an all-around coherent website. In addition to accounts on social media, small business owners, in particular, should create their websites.
Services like Wix offer modular websites that are easy to use, even for those inexperienced in the field. In addition, the creation of your homepage is also feasible with a relatively small budget.
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Why is a website so important?
In our digitized world, a website often serves as the company’s flagship. The Internet is usually the first point of contact from potential customers to a company. When looking for a product or service, most of us first type the search term into Google. The companies whose websites can be found in this way always have an advantage.
Having their online shop goes hand in hand with an internet presence for many people. Offering your goods and services for purchase on the Internet is becoming more important these days. Online trading has been growing steadily and strongly for years: In 2020, the segment grew by 23% and achieved sales of almost 73 billion euros in Germany alone. Therefore, it is clear that it is also becoming increasingly important for smaller companies to be present on the Internet.
Small business owners can create a website that appeals to their audience with a few tips. We have compiled the essential aspects.
It doesn’t always have to be complicated.
Entrepreneurs who do not yet have their website may initially feel overwhelmed with this project. Creating a homepage does not necessarily have to be a mammoth project. With the help of website builders, this matter can be doable even for people with no web design skills.
Entrepreneurs should always put themselves in the position of their readers or customers. What kind of website would you like to see? For most internet users, the most important things about a website are:
- that it is clear
- provides the readership with important information and
- looks professional and severe.
In general, the website should be consistent. All content should be created so that it reflects the corporate identity. This creates a positive and professional image of the company to the outside world.
Pay attention to details.
A website is so much more than just the content on the home page. The overall impression also includes the domain name. It should appear reputable and professional and reflect the company in the best possible way. Users can immediately see what the company’s name is and what services it offers.
You should also never neglect legal matters on your website. Every homepage should have an imprint with essential information about the company. To do everything right in this regard, it is best to consult an expert.
Pay attention to marketing and SEO
For a website to be effective, it needs to be seen. There are a few ways to achieve greater reach: the most important are the proper marketing and appropriate SEO measures.
Especially the so-called search engine optimization ( SEO stands for Search Engine Optimization) is an essential point with which a website can be made more visible. Keywords, links, and other aspects are built into a page to make it rank higher on Google.
If a user now enters the search term for which the website ranks, it will be displayed among the first results. This is an advantage for a company because more people click on their page, it gets more traffic and, as a result, more potential buyers.
It’s not all about the laptop – the importance of mobile optimization.
Even if you create your website from your laptop, you should still check how it looks on another device. M-commerce – i.e., online shopping via mobile devices – is becoming increasingly important: in 2020, more than half of those surveyed in a Bitkom study preferred to shop with their smartphone.
For this reason, it is becoming increasingly important to optimize websites for mobile devices. They have smaller screens than laptops and stationary PCs. On the one hand, whether the text and buttons are displayed correctly should be checked. On the other hand, it is advantageous not to incorporate too much continuous text into a website. Subheadings and shorter paragraphs make pages easy to read, even on smaller screens.
Don’t forget cross-media marketing.
To increase your visibility even further, you should not limit yourself to just one website as your only internet presence. Also, think about which other channels you should be represented on. Especially company accounts in the most important social media can be effective methods to reach even more users. An account on Instagram, Facebook, or even TikTok could ensure even greater reach and get a different target group than just a website.
A website is a must!
No matter how small, every business should have its website these days. You bring your business into the big wide world and ensure that more people become aware of your company. This can have positive consequences and even affect the company’s success in the long term. And given how digital our world has become, it should be clear to everyone that a company website is a must.